DESIGNED TO MEET YOUR SPECIFIC MARKETING CAMPAIGN GOALS
THESE ICONS APPEAR
THROUGHOUT THE MEDIA GUIDE
FOR EASY IDENTIFICATION AND
A Brand Awareness campaign strengthens your company’s image and helps define
how your company and products are perceived by professionals in the oil & gas
A Lead Generation campaign provides targeted sales leads by actively generating
interest from decision-makers and prospects in the oil & gas community.
A Traffic Driving campaign is designed to push oil & gas professionals to your website
or other online offerings.
A Thought Leadership/Engagement campaign authenticates your sales and
marketing message by comprehensively communicating innovation and a sustainable
competitive advantage — building business over the long term.
A Social Engagement campaign increases your brand’s opportunity to engage with a
targeted audience and their viral networks via social media platforms
In a Push Marketing approach, we create consumer demand by delivering your
information directly to key industry professionals who have previously indicated an
interest in a topic related to your products andservices.
In a Pull Marketing approach, structured oil & gas professionals see your campaign as
they actively seek out information via search or browse vehicles.
Brand Lead Social Traffc Thought Push Pull MEDIA SOLUTIONS
Banner Ads: Home Page Plus • • •
Page Peel Ad • • •
Pushdown Ad • • •
Topic Center Ad • • •
Welcome Ad (Prestitial) • • •
Contests, Surveys, Polls • • • •
E-NEWSLET TER (Product) • • •
Magazine (Digital / Print) • • • • •
Mobile Application Ad • • •
Slideshow Sponsorship • • •
Social Media Boost • • • •
Video Sponsor • • •
Webcast (Vendor) • • • • •
YOUR MARKETING CAMPAIGN OBJECTIVES
OUR MARKETING APPROACH