Brand Lead Traffc SocialThought Push Pull
9 DRIVE ONLINE TRAFFIC
TOPIC CENTER SPONSORSHIPS
Topic Center ( TC) banners allow you to align your message with relevant market segment content, providing more targeted impressions – targeted marketing at its very best.
OGJ.COM IS ORGANIZED BY THE FOLLOWING TOPIC CENTERS:
GENERAL INTEREST (TC 1) DRILLING & PRODUCTION (TC 3) TRANSPORTATION (TC 5)
EXPLORATION & DEVELOPMENT (TC 2) REFINING & PROCESSING (TC 4)
NOTE: Right-rail advertising positions (skyscraper and site sponsor) appear on our responsive
site, giving advertisers added exposure to mobile site viewers.
See page 15 for rates and specs
OGJ.COM offers many ways to connect audiences with advertisers as they search for industry news, technology,
archives, webcasts, white papers, videos, and commentaries. Industry professionals rely on ogj.com because it is
data-rich and easy to use on smartphones and tablets. As an advertiser, you can select from multiple ad units on
the site to best position your brand and drive traffc to your site, landing page, or special online offer.
RICH-MEDIA AD UNITS
The Page Peel begins as a “dog ear” in the upper right-hand corner of the page and, on mouse-over, expands
down and to the left.
The Pushdown Banner auto-expands beneath OGJ’s navigation bar and supports more detailed messaging
through the use of streaming video, multiple targeted links, and lead forms.
For advertisers looking to make a major splash for a signifcant announcement or rebranding, the Welcome Ad
page is displayed once every six hours, resulting in a high concentration of impressions during the placement
and a message that is hard to miss.
This premium display ad engages site visitors with your message via special content marketing, social
media, and video consoles. The AdFlex component-based format permits advertisers to pack considerable
functionality into a single, standard ad unit, allowing visitors to engage with your relevant content.
HOMEPAGE PLUS AD UNITS
Homepage Plus online banner positions align your company with the most respected content serving the
information needs of thousands of industry professionals. Choose from multiple Homepage Plus ad positions:
LEADERBOARD SKYSCRAPER SITESPONSOR INTROTEXT
Use both push and pull marketing to increase the effectiveness of your banner ad.
Supplement online banners with eNewsletter ad placements to extend the life of your
creative material and your reach!
300 x 250 80 word max. + URL 300 x 600 728 x 90