CONTACT SALES FOR RATES AND UP-TO-DATE INFORMATION 2018 media kit
The Pushdown Banner is a highly interactive, rich media ad unit that provides impactful
branding and direct-response opportunities. This premium position ad unit beneath
Laser Focus World’s navigation bar provides ongoing visibility, even when collapsed.
As one of the largest ad units available, the Pushdown Banner can support a more detailed
message through the use of streaming video and multiple targeted links to your offers.
It can also support an interactive form for capturing user contact information.
COLLAPSED: 970 x 66,
max. file size 40k
EXPANDED: 970 x 418,
max. file size 100k
MOBILE BANNER: 300 x 250,
max. file size 40k
FILE FORMATS: gif or jpg
Collapsed Panel: 970 x 66 pixels, 60kb + click-through URL
Format: HTML5, .gif, .jpg
Expanded Panel: Logo: 239 x 68 pixels, 15kb
Logo with Brand Copy: 239 x 46 pixels, 15kb logo w/ Brand Copy
message up to 45 characters
Hyperlink: + Click-through URL
Full Background Image: 970 x 418 pixels, 40kb
The video player (400 x 300 pixels) will be on the right side of the panel,
do not place content on this side or the video will cover your content.
Video: Max file size 4: 3 aspect ratio viideo + click through URL
Video Format: Mp4 Only
File Format: HTML5, .gif, .jpg
For advertisers looking to make a major
splash for a signifcant announcement or
rebranding, the Welcome Page ad delivers
the largest ad position available on the
site that doesn’t require user expansion.
This exclusive banner is delivered to each
article page visitor once every 24 hours for
a week, resulting in a high concentration
of impressions during the placement and a
message that is hard to miss.
800 x 600 pixels (max. file size: 80k)
Format: gif or jpg
FROM PENNWELL DIGITAL
MEDIA SERVICES TEAM
Enhance Your Exposure...
Optimize Your Creative for
Action and Mobile
We do more than just traffc your
delivered creative…we also fnish it!
With your approval, our team can
make valuable, appealing changes
to fnal creative that give a distinct
“call to action” if none is evident.
This alone has been shown
to signifcantly increase
click‑through rates and draw out
far better online interactions.
We are also committed to
increasing your mobile device
Need rich media? We have solutions
– all of this and more is part of our
commitment to maximizing the
exposure of your advertisement!