CHIP DESIGN FOR NON-DESIGNERS: AN INTRODUCTION
by Juan-Antonio Carballo, Ph.D.
Chip Design for Non-Designers: An Introduction provides a practical introduction to modern chip design methodologies. It is intended for
manufacturing-oriented and other non-design professionals with an interest in the pre-tape-out design side. The book concentrates on
functional, logic, circuit, and layout design using state-of-the-art methods and tools. More focus is given to the most popular design styles,
including semi-custom design. Many practical and useful examples are included throughout and are excellent guides toward a direct
use of the concepts.
The chip design flow • Specifying a chip • System-Level design • RTL/Logic-Level design • Circuit and layout • Design
• Conclusions • Exercises
178 Pages/Hardcover/2008 $79.00 us ISBN 1-59370-106-3 ISBN13 978-1-59370-106-2
PORTABLE CONSUMER ELECTRONICS: PACKAGING, MATERIALS,
by Sridhar Canumalla and Puligandla Viswanadham
Portable consumer electronic devices have experienced exponential growth in recent years. Although the reliability implications and
performance criteria of these products are significantly different from electronic hardware of the past, no single volume has covered
the materials, design, and reliability aspects of these products until the publication of this book.
Written by two noted leaders of the electronics industry, Portable Consumer Electronics provides a comprehensive account of the
key aspects of packaging for portable consumer electronic devices, including first- and second-level packaging; printed wiring board
technology; assembly technology; reliability statistics and engineering; and failure analysis. Portable Consumer Electronics: Packaging,
Materials, and Reliability will be beneficial to practicing engineers, product development managers, technologists, and designers
involved in the electronics industry.
Introduction • Packaging challenges • Printed wiring board technology • Component technologies/first level packaging • Interconnect
technologies at the second level • Printed wiring boards assembly • Essentials of reliability statistics • Reliability of electronic
assemblies • Failures and prevention • Future trends in portable electronic products • References • Appendices • The authors
454 Pages/Hardcover/2010 $89.00 us ISBN 1-59370-125-X ISBN13 978-1-59370-125-3
S FIND IT. BOOK IT. GROW IT. A ROBUST PROCESS FOR ACCOUNT ACQUISITION IN ELECTRONICS
by Susan E. Mucha
In her authoritative book, Susan E. Mucha explores in great detail the entire account acquisition process of companies in the electronics
manufacturing services (EMS) industry. EMS companies face the challenges of a 12- to 18-month sales cycle, low margins and
geographically scattered customer bases making it difficult to grow the business and reach target markets. Growing the business requires
a differentiation strategy and a focused process for maintaining mindshare within a diverse target market. Calling upon her 20 years’
experience in the industry, Mucha maps the process of building a differentiated brand while creating a repeatable, consistent sales
process, and addresses strategies for account retention and growth.
Part One: Building a brand • Understanding competitive advantage in EMS offerings • Analyzing a company’s strengths and weaknesses
• Marketing strategy and tactics • Part Two: Creating a robust selling process • Account acquisition dynamics • Optimizing the sales
process • Critical elements in closing accounts • Part Three: Growing existing accounts • Basic tools for building sustaining account
relationships • Developing an account growth planning model • Part Four: Implementing the process • Selling is as process-driven as
240 Pages/Hardcover/2008 $69.00 us ISBN 1-59370-111-X ISBN13 978-1-59370-111-6